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  • Mother holiding her childMother holiding child

    Your name + 60 seconds could help #ChangetheBirthStory in developing countries

    Tell your friends, tell Canada, tell the world – that you believe every adolescent girl, woman and child has the right to be healthy and live a life free of discrimination.

    Sign your name today
  • Canada, let's


    One woman dies every two minutes from mostly preventable causes related to pregnancy and childbirth. Watch to see why it’s so important for us all to stand together to change the birth story.

    Watch video
    Mother holiding her child
  • Three barriers to seeking care infographic Mother holiding child in HaitiMother holiding child in Haiti

Sign your name to endorse the following

I stand with Canada to change the birth story because I believe that every adolescent girl, woman and child has the right to be healthy and to live a life free of discrimination.

Sign your name



Of all maternal deaths occur in developing countries.



million girls under age 15 become pregnant every year.



million newborn babies die every year.

Young mother holding child in BangladeshYoung mother holding child in Bangladesh

What is the   birth story
that needs to change?

Learn more
Young family in BangladeshYoung family in Bangladesh

Real people, real impact,
real change

We’d like to take you through the difficult choices many women, men, adolescent girls and children have to make when faced with issues related to maternal, sexual and reproductive health. Find out what it’s like from the people living through it daily.

Learn more
Two girls smilingTwo girls smiling

Real stories

These are the inspiring stories of people who are directly impacted by our programs.

Learn more
  • Young pregnant girl
    Early marriage is a regrettable experience that every lady will not want to experience. It is very common in this community. We are all victims of early marriage which we have all regretted. We wish to have the opportunity to reverse the hands of time.
    A married adolescent girl in Ghana.
  • [There are] long queues at the clinic, no medicines available at the clinic but women are asked to buy. No doctor at the clinic, nurses insulting and mocking young girls. No money for transportation.
    Older woman in Ghana.
  • Young girl with baby
    During the delivery no one told me what to do to take care of myself.
    A girl from Plan Canada-supported communities in Senegal.

What is #ChangetheBirthStory?

The #changethebirthstory campaign is all about raising awareness on several key topics such as: sexual and reproductive health, maternal and infant health as well as gender equality. This campaign will also present the work of gender transformative * Gender transformative projects have an explicit rights-based intention to transform unequal gender power relations which are often at the heart of many disadvantages faced by women and girls; the focus goes beyond improving the condition of women and girls to improve their social position. Gender transformative projects address the root causes of gender inequality and promote the value of women and girls   projects supported by Plan International Canada and the Government of Canada.

What are we doing to support changing birth stories?

Click below to read more about how Plan International Canada is supporting adolescents, men, women and health workers to #changethebirthstory in their communities.

Visit our travelling exhibit

We’ll be visiting malls across Ontario and Vancouver sharing stories and information to encourage people to help #Changethebirthstory!


St. Laurent Mall (Ottawa) 26-Jun - 16-Jul
Rideau Center (Ottawa) 17-Jul - 23-Jul
Brookfield Place (GTA) 31-Jul - 04-Aug
Scarborough TC (GTA) 05-Aug - 17-Aug
The Ex at CNE (GTA) 18-Aug - 04-Sep

Vancouver, British Columbia

Guildford Center 17-Jul - 30-Jul
Metrotown Centre 31-Jul - 06-Aug
Coquitlam 07-Aug - 19-Aug
The Fair at PNE 20-Aug - 05-Sep