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Young mother holding child in BangladeshYoung mother holding child in Bangladesh

What is  #changethebirthstory ?

The #changethebirthstory campaign is about raising awareness on several key topics such as: sexual and reproductive health, maternal and infant health as well as gender equality. This campaign will also present our gender transformative programming* Gender transformative projects have an explicit rights-based intention to transform unequal gender power relations which are often at the heart of many disadvantages faced by women and girls; the focus goes beyond improving the condition of women and girls to improve their social position. Gender transformative projects address the root causes of gender inequality and promote the value of women and girls   project supported by Plan International Canada and the Government of Canada.



Of all maternal deaths occur in developing countries.




girls under age 15 become pregnant every year.




newborn babies die every year.

Rickshaw driver

How Rickshaws are helping #ChangethebirthStory

In Bangladesh, the Infant Mortality Rate is 38/1000 live births (5/1000 in Canada). Much of this can be attributed to lack of awareness and access to healthcare services. But with the help of an innovative mode of transportation, driven by advocates for gender equality, more pregnant women can now access life-saving healthcare services!

Find out how

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Impact stories

These are the inspiring stories of people who are directly impacted by our programs.

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  • Young pregnant girl
    Early marriage is a regrettable experience that every lady will not want to experience. It is very common in this community. We are all victims of early marriage which we have all regretted. We wish to have the opportunity to reverse the hands of time.
    A married adolescent girl in Ghana.
  • [There are] long queues at the clinic, no medicines available at the clinic but women are asked to buy. No doctor at the clinic, nurses insulting and mocking young girls. No money for transportation.
    Older woman in Ghana.
  • Young girl with baby
    During the delivery no one told me what to do to take care of myself.
    A girl from Plan Canada-supported communities in Senegal.