Plan International Partners with 9 Story Media Group to Empower Girls Across the Globe

9 Story Media Group relationship kicks off with $25,000 donation to Plan International Canada's Gifts of Hope

TORONTO, ON – December 15, 2021 – Today, Plan International, a global organization dedicated to advancing children’s rights and equality for girls, has announced a new partnership with 9 Story Media Group, a leading content creator, producer and distributor of kids and family-focused entertainment. The two global leaders will bring together their collective resources and expertise to empower girls around the world to become fearless changemakers within their communities.

The new partnership kicks off in Canada this holiday season with 9 Story Media Group rallying behind Plan International Canada’s Gifts of Hope campaign, an ethical gift giving program that brings tangible goods and vital services to children and families around the world who need them most. Aligned with the organization’s mission to effect positive change for children around the world, 9 Story Media Group will support Plan International’s Girl Power Gift of Hope, which provides girls with nourishment, education and protection as they harness their unique power to shape their own future. The organization has made an initial contribution of $25,000 and has engaged its global employee base of more than 1,000 to join in supporting girls globally.

“Joining forces with 9 Story Media Group, who shares our vision of equality for girls so they can reach their full potential, is a powerful way for us to create meaningful, positive change,” said Lindsay Glassco, President & CEO, Plan International Canada. “We’re thrilled to be launching this partnership in a meaningful way, starting with a Gift of Hope and expanding the relationship with a series of impactful initiatives in 2022.”

In the new year, Plan International will team up with 9 Story Media Group’s newest hit show Karma’s World, which premiered in 190 countries on Netflix on October 15. Karma’s World – based on a concept devised by Chris “Ludacris” Bridges and inspired by his own daughter – follows Karma Grant, a 10-year-old girl who dreams of becoming an artist and changing the world with her music. Karma is set to become Plan International’s first-ever animated Celebrated Ambassador and – with a focus on diversity, leadership, creativity and the importance of community – she is well-positioned to engage people, young and old, to become global changemakers.

“At 9 Story Media Group, we see it as our responsibility to give back to the global community, particularly when it comes to kids,” said Natalie Osborne, Chief Strategy Officer, 9 Story Media Group. “With Plan International, we share a very similar mission, which is to have a positive impact on the lives of children. We are thrilled to be partnering with Plan International to advocate for girls’ rights and help create real change for children across the globe.”

For more information about Plan International and 9 Story Media Group’s Gifts of Hope partnership, visit https://plancanada.ca/gifts-of-hope/about-gifts-of-hope and follow @PlanCanada on Facebook, Instagram, Twitter and LinkedIn.

About Plan International Canada

Plan International Canada is a member of a global organization dedicated to advancing children’s rights and equality for girls. Plan International has been building powerful partnerships for children for over 80 years and is now active in more than 75 countries.

We are calling on all Canadians to embrace their global citizenship: to believe in the power and potential of every child and to stand with children, especially girls, anywhere they are oppressed, exploited, left behind or aren’t equally valued.

Visit plancanada.ca for more information. 

About 9 Story Media Group

9 Story Media Group is a leading creator, producer and distributor of kids and family focused intellectual property. Its award-winning animation studio, Brown Bag Films, is recognized around the world for best-in-class brands such as Doc McStuffins, Daniel Tiger’s Neighborhood, Octonauts, Wild Kratts, Blue’s Clues and You, Ada Twist, Scientist and Karma’s World. The company’s international distribution arm, 9 Story Distribution International based in Dublin, represents 4,400 half-hours of animated and live-action programming, seen on some of the most respected international channels and platforms. Its in-house consumer products division, 9 Story Brands, builds international entertainment brands for kids, with expertise across creative, brand marketing, and licensing. 9 Story’s Creative Affairs Group creates, develops and produces award-winning branded properties using ground-breaking formative research. With facilities in Toronto, Dublin, New York and Bali, 9 Story Media Group employs 1,000 creative and corporate staff. www.9story.com

For media inquiries please contact:

Plan International Canada
PR and Communications
PRTeam@plancanada.ca