Our Approach to Advancing Children’s Rights and Equality for Girls
The human rights of everyone, everywhere, are at the heart of our work. Our focus on advancing children’s
rights and equality for girls is founded on the United Nations Convention on the Rights of the Child
(CRC) and the Convention on the Elimination of All Forms of Discrimination Against Women (CEDAW) and Convention on the Rights of Persons with Disabilities (CRPD).
All of our programs are premised on realizing the rights of children, with gender equality and inclusion
as a core objective, and the critical importance of measuring the impact of our work.
Plan International Canada is a member of the global Plan International federation that works in more than
80 countries around the world. We work in partnership and collaboration with country-specific members of
the federation and their local partners and governments to implement our projects, ensuring that there are always local subject matter experts in the lead.
Our values
Plan International’s work and relationships are guided
by these four values:
We strive for lasting impact
We strive to achieve significant and lasting impact on the lives of children and
young people, and to secure equality for girls. We challenge ourselves to be bold, courageous,
responsive, focused and innovative.
We are open and accountable
We create a climate of trust inside and outside the organization by being open,
honest and transparent. We hold ourselves and others to account for the decisions we make and
for our impact on others, while doing what we say we will do.
We work well together
We succeed by working effectively with others, inside and outside the organization,
including our sponsors and donors. We actively support our colleagues, helping them to achieve
their goals. We come together to create and implement solutions in our teams across Plan
International, with children, girls, young people, communities and our partners.
We are inclusive and empowering
We respect all people, appreciate differences and challenge inequality in our
programs and our workplace. Our entire focus is on shifting power to the point of impact through locally-led initiatives. We support children, girls and young people to increase their
confidence and to change their own lives. We empower our staff to give their best and develop
their potential.
Safeguarding Children and Program Participants
Plan International Canada recognizes that violence against children and young people is prevalent
throughout the world and in all societies. We are deeply committed to eradicating violence against
children and young people through our programming and advocacy work. and take very seriously our duty to
safeguard all children and young people and promote their welfare.
This also means holding ourselves accountable in ensuring that no young
person or program participant is harmed or placed at risk of harm as a result of their association with us.
We have a robust gender-responsive and inclusive schild and young people safeguarding implementation
framework, which addresses the protection risks of differing genders and identities and helps us ensure
that we do all we can to make sure children and program participantsyoung people stay safe and protected
when they engage with us and with those who represent us.
Our framework includeincludess our clear and unequivocal safeguarding policy, Safeguarding Children,
Young People and Programme Participants Policy and Procedures, and our Prevention of Sexual Harassment,
Exploitation and Abuse (PSHEA) Policy, which aims to make sure no child or young
person or program participant
who is associated with Plan International Canada through our engagement or programming comes to any
harm.
The policiesy governs the behaviours of Plan International staff, associates and visitors, ensuring that
we
minimize risks to children and program participantsyoung people and that we report any safeguarding or
PSHEA
concerns about a child or program participantyoung person ’s welfare appropriately.
Youth Leadership
Children and youth have the inherent power to take action and lead change on issues that matter
to them and to shape the decisions that affect their lives. Plan International is led by the
voices of youth in all their diversity across our programs and influencing work.
We act with, and for, the children and young people – especially girls and young women – whose
futures we
seek to improve by:
Supporting children and young people, especially girls and young women, to hold decision
makers
accountable by working with existing youth-led organizations or supporting the creation of
youth
groups in communities.
Influencing governments to advance children’s rights and gender equality and inclusion by
supporting
youth-led advocacy actions at community, regional, national and international levels.
Strengthening children’s and young people’s capacities and skills to participate and take
leading
roles in development work including education, health, economic empowerment and protection, humanitarian action and community resilience building, particularly to cope with
the
effects of climate crises.
This work enables:
Children and youth, especially girls and young women, to have a stronger voice and take
effective action on issues that matter to them.
Decision makers to build ways for children and young people, particularly girls and young
women,
to voice their opinions.
Governments to establish and enforce laws and policies that advance girls’ and young
people’s
rights.
At Plan International Canada, we work with young people in Canada to activate their global
citizenship and unlock their leadership potential by:
Building their confidence and self-esteem and fostering community, by connecting them with youth
advocates in Canada and around the world.
Sparking action, by equipping young people with the knowledge, skills and networks to further
their work.
Amplifying youth voices, by highlighting their calls to action and increasing access to decision
makers.
Monitoring, Evaluation, Research and Learning (MERL)
Plan International Canada strives for a just world that advances children’s rights and equality for
girls. Monitoring, evaluation, research and learning are all vital to our ambition to support girls in
being able to learn, lead, decide and thrive. In particular, this work underpins Plan International
Canada’s delivery of effective and accountable gender-transformative and inclusive programs.
High-quality and participatory monitoring and evaluation is an integral part of the development and
humanitarian process, supporting children, families and communities – particularly women and girls – and
other key stakeholders in articulating their views and analyzing their experiences in order to measure
progress and performance and to learn.
The people we work with have the direct experience of the results of our work and on the issues affecting
their communities, and we systematically engage with them to explore how we can improve the work and
achieve more collectively. Plan International Canada uses the evidence and learning generated from
quality monitoring, evaluation and research to help improve the effectiveness and efficiency of our
programming and to generate learning and insight with government partners, donors and other
stakeholders.
Monitoring, Evaluation, Research and Learning (MERL)
Our monitoring and evaluation cycle
1
Program design
Identify program priorities.
Develop and design program.
Theory of Change: a set of assumptions, risks and external factors that describes
how and why the program’s activities will achieve lasting change for children and
communities
Logic Model: a visual representation of the complementary pathways of the Theory of
Change
Submit program proposal for feedback and approval.
2
Planning and start-up
Develop and validate Performance Measurement Framework (PMF).
Develop and validate Project Implementation Plan (PIP), including research planning and
implementation process if applicable.
Conduct baseline study.
Conduct gender assessment.
3
Implementation and monitoring
Collect performance measurement data to ensure programs are on track and real-time
adjustments can be made as needed.
Use performance measurement data to inform work-planning process and reporting to partners
and donors.
Carry out research if applicable.
4
Evaluation and learning
Take stock of lessons learned and research throughout the program.
Conduct endline study, measuring performance over the life of the program.
Conduct final program evaluation to assess program relevance, effectiveness, efficiency,
impact and sustainability.
5
Policy and advocacy
Integrate evaluation results and research findings into tangible recommendations and lessons
for stakeholders and policy makers and for evidence-based advocacy.
Monitoring, Evaluation, Research and Learning (MERL)
Our experience
Plan International Canada’s Program Effectiveness and Quality Unit (PEQU) team has extensive
experience using quantitative and qualitative methods with our in-country partners to support learning
and outcome and impact measurement and research. Outcome measurement helps us understand the impact our
programs have, facilitating course correction and improvement of future program designs. We use a
variety of methodological tools to carry out cutting-edge monitoring, evaluation and research
activities. Quantitative tools such as survey development and deployment, market and value chain
assessment, randomized control trials and quasi-experimental design, along with qualitative data
collection and analysis including participatory appraisal, are used to carry out monitoring, evaluation
and research activities.
Monitoring, Evaluation, Research and Learning (MERL)
Our values
We strive to ensure that women and girls play an active role at every stage of our monitoring, evaluation
and research work. Women and girls participate in a variety of activities, including program design,
field work and data collection and analysis. Gender and inclusion assessments are undertaken, in part, to understand
specific gender-equality dynamics within targeted communities, how they intersect with other
socio-economic factors of exclusion, and as they relate to the project outcomes and activities.
Participatory approaches are incorporated to empower women and girls as key decision makers and partners
in the choices in their life – for example, providing views on the health, education or protection
services available to them and speaking on the gender-equality practices with leaders in their
community.
Our safeguarding approaches during all phases of monitoring, evaluation and research ensure the safety
and protection of all children and young people throughout.
Monitoring, Evaluation, Research and Learning (MERL)
Our approaches and partnerships
The PEQU unit encourages innovative approaches and partnerships to support our work on evidence-based
decisions, learning and research. Plan International Canada leads in measurement of
gender-transformative outcomes, outputs and activities, developing gender-sensitive key performance
indicators (KPIs) in our Women and Girls Empowerment Index to track progress in girls’ agency.
Plan International Canada works with leading Canadian and international universities and research
institutes to respond to recognized gaps in data or global evidence, as well as solutions-oriented
processes that focus on better measurement, monitoring or dissemination of findings.
Policy and Advocacy
Plan International Canada’s policy and advocacy work focuses on influencing and partnering with power
holders and decision makers, including the Government of Canada, parliamentarians, UN agencies and
multilateral institutions, in order to achieve impact on children’s rights and equality for girls
globally.
As one of the world’s largest child-rights organizations and drawing on more than 85 years of experience
and program evidence, we work alongside partners and within coalitions to amplify youth voices and
influence policy changes that directly impact gender equality, girls’ rights and the rights and
well-being of children.
Plan International Canada is an active member of several coalitions, working groups and networks to
create sustainable impact on global development and humanitarian action, including Canadian Coalition on
Climate Change and Development, the Canadian International Education Policy Working Group, Canadian
Coalition on the Rights of Children, Canadian Partnership on Women and Children’s Health (CanWaCH),
Cooperation Canada, the Zurich Flood Resilience Alliance (ZFRA), Humanitarian Coalition, Humanitarian
Response Network of Canada, IMAGINE Canada, Partnerships for Maternal, Newborn and Child Health (PMNCH),
Stop TB Partnership, and Women’s Rights Policy Group.
Our core areas of advocacy
Gender equality and girls’ rights
Child participation
Child protection
Sexual and reproductive health and rights
Education
Climate change resilience
Economic empowerment
Canadian youth engagement
Advocacy success in Canada
As a strong partner to the Government of Canada, Plan International Canada is proud to have participated
in, and often led, advocacy efforts that resulted in:
The Government of Canada’s significant contribution of $1.21 billion toward the Seventh
Replenishment of the Global Fund to Fight HIV/AIDS, Malaria and Tuberculosis in 2022
The Whistler Declaration on Unlocking the Power of Adolescent Girls for Sustainable Development and
the Whistler Declaration on Gender Equality announced during Canada’s G7 presidency in 2018
The Charlevoix Declaration on Quality Education for Girls, Adolescent Girls and Women in Developing
Countries, resulting in education being elevated on the global agenda and US$2.9 billion committed
to reach 8.7 million children
The Thrive advocacy agenda, which resulted in the Government of Canada’s committing $1.4 billion in
funding for women’s, children’s and adolescents’ health globally in 2019, including for neglected
areas of sexual and reproductive health and rights
The creation of Canada’s Feminist International Assistance Policy, including its inclusion of girls
and sexual and reproductive health and rights
Canada’s first Federal Strategy to Eliminate Gender-Based Violence
The creation of the International Day of the Girl Child
The G8 Muskoka Initiative on Maternal, Newborn and Child Health, with $1 billion in new Canadian
funding for the Millennium Development Goals (MDGs), $7.5 billion committed globally
Plan International Canada is independent of governments, faiths and political parties or any other
ideological affiliation. Our work is rooted in the UN Convention on the Rights of the Child, the UN
Convention on the Elimination of all Forms of Discrimination Against Women and other international and
regional human rights, treaties and global soft laws.
This provides the normative basis for policy analysis and advocacy to achieve meaningful change for
women, girls, boys, adolescents and youth.
Working in coalition
Plan International Canada’s advocacy efforts seek to influence policy decisions that have a direct impact
on achieving gender equality, women’s and girls’ rights and the rights and well-being of all children
and young people. One of the most powerful ways to achieve this is in partnership with like-minded
organizations seeking the same end results. Plan International Canada is proud to be a member of the
following Canadian coalitions and working groups.