Plan International Canada welcomes new Chief Development and Marketing Officer

Industry veteran, Goodwin Gibson, joins Canada’s leading organization for children’s rights and equality for girls.

TORONTO, ON – Dec. 2, 2019 – Plan International Canada announced today that Goodwin Gibson has joined the organization as Chief Development and Marketing Officer. This unique new role was strategically created to ensure an innovative and transformational approach to fundraising closely tied to the development of creative and bold communications and marketing campaigns.

Goodwin Gisbson

In this new position, Gibson will oversee Plan International Canada’s Philanthropy, Communications and Marketing departments. With over 35 years of experience in the marketing industry, Gibson brings his strategic skillset, passion for disruption and knack for finding innovative solutions to complex challenges to the organization’s senior leadership team. His digital and direct marketing expertise and proven ability to lead business transformation, build best-in-class teams and drive exceptional results will play a critical role in the execution of Plan’s digital marketing and brand strategies.

“We’re thrilled to welcome Goodwin to the Plan International Canada team,” said Caroline Riseboro, President and CEO of Plan International Canada. “Plan is an organization with a compelling story to tell – spearheading a youth-led ambitious vision for the future. I’m confident in Goodwin’s ability to share this story with the world to grow our brand and inspire action among Canadians.”

“I am excited to be joining Plan International Canada to help fulfill their purpose of advancing children’s rights and equality for girls and to join what is already a dynamic and successful team,” said Goodwin Gibson. “It’s always a privilege to do meaningful work and I am confident we will be able to build on Plan’s past success with a focus on digital, brand and product innovation.”

Goodwin Gibson brings vast experience to Plan International Canada, previously occupying executive leadership positions at marketing agencies MRM McCann and Cossette. Most recently, Gibson served as Senior Vice President, Donor Relations and Marketing at the United Way Greater Toronto, where he played an integral role in the development of the organizations new brand strategy focused on local love impacting local lives and the #Unignorable digital first national advertising campaign bringing attention to the pervasive but often hard to see issue of local poverty. #Unignorable was recently named the 2019 Campaign of the Year by Strategy - Canada’s leading marketing publication.

“The Board of Directors looks forward to working with Goodwin to deliver on key organizational goals,” said Patsy Anderson, Board Chair, Plan International Canada. “A dynamic individual with over three decades of experience in marketing and communications, I know he will play an important role in continuing the organization’s upward trajectory while impacting real change for many around the world.”

About Plan International Canada

Plan International Canada is a member of a global organization dedicated to advancing children's rights and equality for girls. We have been building powerful partnerships for children for over 80 years and are now active in more than 70 countries. We are calling on all Canadians to Defy Normal: to believe in the power and potential of every child and to take a stand anywhere children are oppressed, exploited or left behind and anywhere girls aren't equally valued. Together, we can create a world where all unleash their full potential. Visit for more information and follow @PlanCanada on social media to #DefyNormal and join the conversation.