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Plan International Canada Helps Stop the Food Security Setback with a Holiday Gifting Initiative

Amid a global pandemic, the charity’s Gifts of Hope program kicks off a ripple effect trend with a “Pay It Forward” approach.

TORONTO (November 26, 2020) – The COVID-19 pandemic has increased malnutrition among young children globally by more than 14 percent. On the occasion of Giving Tuesday, global charity Plan International Canada highlights the impact of this season’s Gifts of Hope to help address acute malnutrition, lost livelihoods and the COVID-19 pandemic.

This Giving Tuesday, Plan International Canada is addressing food insecurity by asking Canadians to buy a food basket to help nourish some of the world’s most vulnerable children and families. About 6.7 million additional children under five globally have become acutely malnourished as a result of the COVID-19 pandemic. That is equivalent to the total population of Alberta, Saskatchewan, and Manitoba combined

“As Canadians, we take pride in our sense of community and how we support each other in times of crisis. While COVID-19 has affected us each in many ways, this giving season, Canadians have an opportunity to tap into that sense of solidarity and inter-connectedness at a global scale,” says Lindsay Glassco, Plan International Canada’s President and CEO. “Purchasing a food basket is a simple, affordable action that can have a big impact. To you, it’s a gift that gives back. To a child, it can be life-saving.”

For even greater impact, the organization is also calling on Canadians who have purchased a Gift of Hope to encourage the recipient to ‘pay it forward’ by gifting another Gift of Hope to a loved one – creating a ripple effect of charitable gifting.

COVID-19 has set us back at least two decades when it comes to children’s rights and equality for girls. Millions of adolescent girls around the world are lacking access to the most basic needs, even nutrient food. Where there is hunger, and choices in food distribution have to be made, often girls and women eat last and least due to gender norms. Amongst populations facing food scarcity, their deprivation will be greater.

This year, 95% of Gifts of Hope are matched by one of our funding partners, giving more children the gift of hope and helping more families live better lives.

“Our ‘Pay It Forward’ initiative encourages gift recipients to pay forward the kindness, which captures the spirit of the holiday season,” says Naomi Midanik, Director of One Time Gifts at Plan International Canada. “Everywhere around the world people have been heavily impacted by the pandemic, so we wanted to make it a little lighter by doubling the happiness. Moreover, there are over sixty gifts to choose from this year, most of which are matched, some as many as eight times, to maximize the impact and create long lasting change where it is most needed.”

Join Plan International Canada in our goal to raise $150,000 to deliver necessary food assistance to countries like Myanmar and Cameroon. Visit plangifts.ca to purchase a Gift of Hope for a loved one and start your own ‘pay it forward’ chain.

About Plan International Canada’s Gifts of Hope

Plan International Canada’s Gifts of Hope helps children unleash their potential by bringing tangible goods and vital services to those most in need around the world, defying holiday gift-giving conventions and helping transform lives.

Gifts of Hope are real gifts that go to real projects in the in the communities where Plan International Canada works – and these gifts change real lives.

With Plan International Canada, your donation goes directly to the gift you choose – reaching someone in need of that specific support. It’s our guarantee: real gifts, that do real good, exactly as described. Find out more at plangifts.ca.

About Plan International Canada

Plan International Canada is a member of a global organization dedicated to advancing children’s rights and equality for girls. Plan International has been building powerful partnerships for children for over 80 years and is now active in more than 75 countries.