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The Fifth Annual
Power of the Purse

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Pakistani woman sitting on the floor Pakistani woman sitting on the floor


Power of the purse

The Fifth Annual Power of the Purse has once again partnered with Plan International Canada’s Because I am a Girl movement. This year’s event will be helping impoverished women, who are dairy farmers in rural Pakistan, to increase their earning capacity and household decision making power. By providing proper tools and equipment, these women will be empowered to influence the decisions that impact themselves and their livelihood. Currently, in Pakistan women contribute to 93% of the labour in the dairy sector, yet remain largely invisible. By supporting this project you will be giving these women a voice.

Our goal is to raise $50,000 by December 31, 2017.

By raising $50,000 you will provide large, modern milk cooling tanks to 12 dairy farming women’s cooperatives in rural Pakistan. These milk tanks will enable marginalized women farmers to preserve ample qualities of milk allowing for them to tap into a growing market demand for quality dairy products. By increasing production, this program will help them lift themselves, and their families, out of poverty.

In addition, your gift in support of Power of the Purse will help Plan International to offer vital training services, farming supplies, and livestock to impoverished women working in the dairy sector. Equipped to succeed, these women will be empowered to take a visible and vocal role in their industry, which will further empower them in their homes and communities.

Please share this link with other interested influential women, co-workers, family and friends. Together we can create a cycle of progress that will positively impact the lives of children for generations to come.

Thank you,
Sandra L. Pierce
The Bag Lady of Bay Street RM

Contact Info

Brooke Geenen
Telephone: 416-920-1654 ext. 248

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