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Plan International Canada celebrates giving Tuesday with gifts of hope

This holiday, one-third of Canadians would rather have a herd of goats gifted to a family on their behalf than receive a new computer

TORONTO, ON, November 28, 2016 – Plan International Canada is calling on people across the country to join the Giving Tuesday movement this holiday season. Though Giving Tuesday is only in its fifth year, the day is quickly gaining momentum in Canada. According to a recent Plan International Canada survey, Canadians’ awareness of Giving Tuesday has doubled since last year (2015). More Canadians have expressed the desire to give and receive gifts that are not only meaningful, but also ethical and impactful.

“We all know someone in our lives who is impossible to shop for. But, we also know that there are millions of children in the developing world who need basic essentials to live and thrive,” said Caroline Riseboro, President & CEO of Plan International Canada. “For instance, Canadians have the power to give a new mother and her baby a healthy start, or help a girl go to school. These gifts won’t end up in the trash, or be exchanged, they will have a life-long impact.”

Majority believe that “It’s Canadian to give back”

The survey also found that a majority of respondents (67 per cent) believe that it is “Canadian to give back to those who need it most,” and a third of Canadians said they would rather have a herd of goats gifted to a family in a developing country on their behalf than receive a new computer or gym membership this year.

Gifts of Hope – real gifts that change real lives

Plan International Canada’s Gifts of Hope turns holiday gift-giving into life-changing support for children and families in developing countries like El Salvador, Bangladesh, and Kenya. With 40 gifts like Buzzing Bees, Newborn Checkup and Girl Power, Canadians have the chance to give real gifts that change real lives.

To date, Canadians have reached millions with Gifts of Hope:

Gifts of Hope Holiday Pop-up Shop

To celebrate Giving Tuesday, Plan International Canada has teamed up with its newest Celebrated Ambassador, lifestyle and décor expert Janette Ewen, to bring the impact of ethical giving to life. The Gifts of Hope Pop-up Shop is located in the Distillery District during Toronto’s annual Christmas Market, and runs until Giving Tuesday on November 29.

Plan International Canada’s newest ambassador: Lifestyle and décor expert, Janette Ewen

“I couldn’t be more excited to become an ambassador for Plan International Canada, especially on a day like Giving Tuesday, which really embodies the generosity and inclusive spirit of Canadians during the holidays,” said Janette Ewen. “I am so grateful to play a role in designing the pop-up shop and bringing the impact of these gifts to life.”

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About Plan International Canada

Founded in 1937, Plan International is one of the world’s oldest and largest international development agencies, working in partnership with millions of people around the world to end global poverty. Not for profit, independent and inclusive of all faiths and cultures, Plan International strives for a just world that advances children’s rights and equality for girls. Because I am a Girl is Plan International’s global movement to transform power relations so that girls everywhere can learn, lead, decide and thrive.

About the Survey

The survey was conducted by H+K Strategies based on a sample drawn from its H+K Perspectives Panel. The survey was administered online between November 6 to 11, 2016. A total of 1,272 adults from across Canada were surveyed. The data was weighted based on Census data for age, gender, and region to achieve a representative sample of the Canadian population. For comparative purposes, a random sample of 1,272 respondents would yield a margin of error of +/- 2.8%, 19 times out of 20.

Media contacts

Kaili Colford
Senior Media and Public Relations Manager, Plan International Canada
T: 416 920-1654 ext. 350 | C: 647-459-7557|

Mary Zarikos
Consultant, Hill+Knowlton Strategies
T: 416 413-4575 | C: 647-802-2356 |