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Media Advisory – plan international Canada and ‘power of the purse’ charity event join forces with acclaimed filmmaker to empower women farmers in Pakistan

Award-winning filmmaker Sharmeen Obaid-Chinoy to address event

TORONTO, ON, May 15, 2017 – Together Plan International Canada and Power of the Purse will host their annual fundraising event on Thursday, May 18 to raise awareness and funds to empower women and young girls in developing countries. The event will feature guest speakers Sharmeen Obaid-Chinoy, a Pakistani journalist, filmmaker and activist who has won two Academy Awards for the documentaries Saving Face (2012) and A Girl in the River: The Price of Forgiveness (2015), as well as Caroline Riseboro, Plan International Canada’s President and CEO.

Now in its fifth year, Power of the Purse will draw support for Plan International Canada’s dairy project in Pakistan, which enables women farmers living in poverty to access support and resources to provide for their families and claim their basic rights.

Event founder Sandra L. Pierce, also known as ‘The Bag Lady of Bay StreetTM’ is committed to change the story for Pakistani women by leading the fundraising efforts to help provide opportunities for financial empowerment and improved livelihoods.

Since its inception, Power of the Purse has raised more than $630,000 for girls and women in developing countries through Plan International Canada’s Because I am a Girl initiative.

Fifth annual charity event Power of the Purse hosted by Sandra L. Pierce, featuring guest speakers Sharmeen Obaid-Chinoy, a Pakistani journalist and award-winning filmmaker, and Caroline Riseboro, Plan International Canada’s President and CEO

On-site speaking and photo opportunities with:

  • Sharmeen Obaid-Chinoy, award-winning Pakistani journalist, filmmaker, and activist
  • Sandra L. Pierce, ‘The Bag Lady of Bay Street’ and founder of Power of the Purse
  • Caroline Riseboro, Plan International Canada’s President and CEO

Thursday, May 18, 2017

  • One-on-one interviews to take place between 6 p.m. and 7 p.m. prior to the event
  • Media are requested to R.S.V.P in advance and register upon arrival

The Gardiner Museum, 111 Queens Park, Toronto, ON


Kaili Colford
Senior Manager, Media and Public Relations Manager, Plan International Canada
T: 416 920-1654 ext. 350 | C: 647-459-7557


Founded in 1937, Plan International is one of the world’s oldest and largest international development agencies, working in partnership with millions of people around the world to end global poverty. Not for profit, independent and inclusive of all faiths and cultures, Plan International strives for a just world that advances children’s rights and equality for girls. Because I am a Girl is Plan International’s global movement to transform power relations so that girls everywhere can learn, lead, decide and thrive.

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