Give a Gift of Hope to celebrate Giving Tuesday

As the giving season begins, survey shows one-third of Canadians plan to donate to charity; Plan Canada’s Gifts of Hope provide unique and meaningful ways to give

TORONTO, November 25, 2015 – Giving Tuesday (Dec. 1) marks the start of the holiday giving season and, according to an omnibus survey released today, Canadians are planning to celebrate the true spirit of giving. In the survey conducted on behalf of Plan Canada, one-third of Canadians said they are planning to donate to charity this holiday season, and 22 per cent said they plan to give a charitable gift in the form of a donation to a charity or charitable project on behalf of another person.

“Charitable gifts, such as Plan Canada’s Gifts of Hope, represent an opportunity to give a gift that is truly life-changing, turning holiday gift-giving into support for families in developing countries,” said Jeff Cornett, Executive Vice-President, Marketing, Communications and Philanthropy, Plan Canada. “They are a ‘win-win-win’ for all involved: people who purchase the gift, people who receive the gift, and children and families in developing countries. There are more than 40 different Gifts of Hope to choose from, meaning you can pick the perfect gift for anyone and for any budget, and feel good that you’re giving back during this special time of year.”

Nearly half of Canadians surveyed (44 per cent) said they would consider using Giving Tuesday as an opportunity to teach the children in their lives about giving back. Gifts of Hope can be a special way for parents and grandparents to do this, teaching children about the world beyond their backyards and about how their gift is making life better for other kids just like them, who live in other parts of the world.

“As a mother, I’m proud to support Plan Canada’s holiday Gifts of Hope program,” says Plan Canada Celebrated Ambassador, Canadian actor Anna Silk, who stars as Bo on the hit TV series Lost Girl. “For me the holidays are a time of joy and family, and they are also about giving back to help other families and communities in need. What I love about Plan Canada’s Gifts of Hope is that it’s a great way to turn gift-giving into real, meaningful change and opportunities for families in developing countries – truly giving hope at this beautiful time of year.”

Plan Canada’s Gifts of Hope provide access to food, education, safe pregnancies or a family income in the form of tangible items such as a goat, newborn checkup, clean water or a stack of books. These gifts, suitable for all age groups, also present unique opportunities for people to learn, talk about and support important global issues. In addition, over 80% of of Plan Canada’s Gifts of Hope are matched, meaning their dollar value is matched by one of Plan’s generous funding partners, to help children and their families break the cycle of poverty. Match ratios per gift vary from 2:1 to as much as 10:1.

Here are just a few examples of how Plan Canada’s Gifts of Hope have made an impact over the past year:

  • Plan’s girl power Gifts of Hope helped 47,000 girls work to overcome gender discrimination, one of the biggest drivers of poverty.
    • Over 1,000 girls and their parents in Togo took part in local clubs to promote girls’ education, while over 30,000 people participated in gender-awareness meetings.
    • In Colombia, over 5,500 youth took part in gender rights and equality education.
  • Families have established more than 7,000 garden plots, and thousands of farmers – many of them women – participated in more than 17,000 agricultural training sessions.
  • Malaria is one of the main causes of death in Africa, with young children and pregnant women most at risk. A Plan partnership with governments and communities in Liberia and Zimbabwe has helped distribute more than 2 million life-saving bed nets.

About Gifts of Hope

  • Plan Canada’s Gifts of Hope support real projects that change real lives.
  • Gifts of Hope offer great gift ideas for every person and for almost any occasion.
    • There are many options to choose from in the catalogue, with more than 40 different gifts that will help children and communities in developing countries.
    • When you purchase a Gift of Hope you receive a free greeting card to notify your family member, friend or work colleague of the gift you have purchased in their honour. Choose from three delivery methods: mail, email or download and print a PDF version.
    • You can also give your loved one, friend or colleague a Gifts of Hope gift certificate and let them decide how they want to change the world.
  • Gifts of Hope are convenient and accommodate any budget.

Please visit plangifts.com for additional gift ideas and to learn more. Images are available to download from the Plan Canada Media Bank.

About the Omnibus Survey

H+K Strategies conducted a national omnibus survey with their panel, H+K Perspectives, from to November 6 to 11, 2015. In total 1,272 Canadians from across the country were surveyed. Final survey data were weighted based on the 2011 census according to age, gender, and region to ensure a representative sample of the Canadian population. For comparative purposes, a random sample of 1,272 respondents would yield a margin of error of +/- 2.75%, 19 times out of 20.

About Plan and the Because I am a Girl initiative

Founded in 1937, Plan is one of the world’s oldest and largest international development agencies, working in partnership with millions of people around the world to end global poverty. Not for profit, independent and inclusive of all faiths and cultures, Plan has only one agenda: to improve the lives of children. Because I am a Girl is Plan’s global initiative to end gender inequality, promote girls’ rights and lift millions of girls – and everyone around them – out of poverty. Visit plancanada.ca and becauseiamagirl.ca for more information.

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Media contacts

Dena Allen, Senior Media and Public Relations Manager, Plan Canada
T: (416) 920-1654 ext. 326 | C: (416) 723-6340 | dallen@plancanada.ca

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