Plan International Canada Calls On Canadians to Help Change the Birth Story


TORONTO, June 15, 2017 – Last night, Plan International Canada, with its partners and honoured guests, launched a campaign that encourages Canadians to help Change the Birth Story for millions of people around the world.

Every day, approximately 830 women die from causes related to pregnancy and childbirth. Complications from pregnancy and childbirth are the second leading cause of death for girls ages 15 to 19 across the world. The statistics are alarming, but this problem is not insurmountable. The Change the Birth Story campaign raises awareness of Plan International’s programs that seek to address this issue and help women and girls access their right to health – including maternal, newborn and sexual and reproductive health.

Honorary guest speaker Rebecca Asare-Djan from Plan International Ghana spoke about her experiences educating adolescent girls on sexual and reproductive health services and rights. “We know that girls and women can have a say. They can have a voice, and they can have power, if we tear down the barriers that prevent them from reaching their full potential. Girls have problems, and they also have solutions. Plan is there to support them, but they are the active partners in their own solutions,” said Ms. Asare-Djan.

The event emphasized the meaningful role everyone has to play in building a movement for gender equality that ensures all women, adolescent girls and children are able to the realize their rights and lead healthy lives, free of discrimination.

“With the tremendous support of Global Affairs Canada, Plan International is supporting programs that improve access to maternal, newborn and child health, as well as sexual and reproductive health and rights,” said Caroline Riseboro, President & CEO of Plan International Canada. “Through the Change the Birth Story campaign, we are working to galvanize support for vital programs that will reach 9.1 million adolescent girls, boys, women and men in 8 countries. By endorsing this work, Canadians are demonstrating their commitment to this issue and showing their support for Canada’s continued investment.”

Over the next three years, Plan International Canada will actively promote awareness of maternal, newborn and sexual and reproductive health rights and services through the Change the Birth Story campaign. Canadians are invited to visit changethebirthstory.ca, where they can endorse this vital work, and to raise awareness on social media using #ChangetheBirthStory.

Throughout the summer of 2017, Canadians can also see how Change the Birth Story is already helping to change lives at a travelling exhibit which will have stops in Ottawa, Toronto and Vancouver:

Locations Start Date End Date
Ontario
St. Laurent Mall (Ottawa) 26-Jun 16-Jul
Rideau Center (Ottawa) 17-Jul 23-Jul
Brookfield Place (GTA) 31-Jul 04-Aug
Scarborough TC (GTA) 05-Aug 17-Aug
The Ex at CNE (GTA) 18-Aug 04-Sep
Vancouver, BC
Guilford Center 17-Jul 30-Jul
Metrotown Centre 31-Jul 06-Aug
Coquitlam 07-Aug 19-Aug
The Fair at PNE 20-Aug 05-Sep

MEDIA CONTACTS:

Meghan Francis
Media and Public Relations Specialist, Plan International Canada
416-920-1654 x376 mfrancis@plancanada.ca

Angela Cerovic
Senior Account Director, Hill+Knowlton Strategies
416-413-4600 angela.cerovic@hkstrategies.ca

ABOUT PLAN AND THE BECAUSE I AM A GIRL INITIATIVE

Founded in 1937, Plan International Canada is one of the world’s oldest and largest international development agencies, working in partnership with millions of people around the world to end global poverty. Not for profit, independent and inclusive of all faiths and cultures, Plan International strives for a just world that advances children’s rights and equality for girls. Because I am a Girl is Plan’s global movement to transform power relations so that girls everywhere can learn, lead, decide and thrive. Visit plancanada.ca and becauseiamagirl.ca for more information.

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